{"id":7,"date":"2017-11-13T10:40:03","date_gmt":"2017-11-13T10:40:03","guid":{"rendered":"http:\/\/www.mercasat.es\/blog\/?p=7"},"modified":"2026-08-26T08:03:27","modified_gmt":"2026-08-26T08:03:27","slug":"porque-abrir-una-tienda-online","status":"publish","type":"post","link":"https:\/\/www.mercasat.es\/blog\/porque-abrir-una-tienda-online\/","title":{"rendered":"\u00bfPorque abrir una tienda online?"},"content":{"rendered":"<p style=\"text-align: center;\"><b><i>\u201cLa innovaci\u00f3n constante es la \u00fanica forma de mantenerse competitivo,<\/i><\/b><\/p>\n<p style=\"text-align: center;\"><b><i> porque ninguna ventaja es sostenible en el largo plazo.\u201d<\/i><\/b><i>\u00a0-Jorge Gonz\u00e1lez Moore<\/i><\/p>\n<p>Muchos de vosotros os preguntar\u00e9is \u00bfPor que Mercasat ha decidido abrir una tienda online? Pues bien, aqu\u00ed estamos nosotros para teneros informados de todos los cambios que estamos realizando en la empresa.<\/p>\n<p>En primer lugar, han sido nuestros propios clientes quien nos han solicitado un servicio que les permitiera estar informados de todo el producto que tenemos a la venta. No solo de lo que suelen comprar habitualmente sino tambi\u00e9n de las \u00faltima novedades del sector. Adem\u00e1s, nuestro clientes no solo quieren saber que producto tenemos sino que tambi\u00e9n necesitan saber sus tarifas de precios personalizadas. Hasta ahora la opci\u00f3n por la que nos hab\u00edamos decantado era generar unas tarifas con precios netos y os la envi\u00e1bamos por correo electr\u00f3nico. El problema de ese m\u00e9todo era que \u00faltimamente los cambio de producto y de precios eran tan r\u00e1pidos que no nos daba tiempo a sacar tantas tarifas. A partir de ahora, desde el acceso a la web de Mercasat los clientes cuando se \u00abidentifican\u00bb pueden acceder a su lista de precios personalizada. Y recibir informaci\u00f3n actualizada de las novedades de los productos.<\/p>\n<p>En segundo lugar, para nadie es un secreto que nuestro sector, especialmente la televisi\u00f3n por sat\u00e9lite, debido a la proliferaci\u00f3n de aplicaciones de servicios de v\u00eddeo en streaming y de las redes de fibra \u00f3ptica, podr\u00edamos decir que se encuentran de \u00abcapa ca\u00edda\u00bb lo que nos fuerza a expandirnos m\u00e1s all\u00e1 de las fronteras de M\u00e1laga, Granada y C\u00e1diz que hasta ahora est\u00e1bamos atendiendo. Esperamos que la red nos permita un aumento de clientes a nivel nacional que nos ayuden a poder seguir ofreciendo los \u00faltimos avances dentro del sector de la telecomunicaciones.<\/p>\n<p><b><i>\u201cSi buscas resultados distintos, no hagas siempre lo mismo.\u201d Albert Einstein<\/i><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cLa innovaci\u00f3n constante es la \u00fanica forma de mantenerse competitivo, porque ninguna ventaja es sostenible en el largo plazo.\u201d\u00a0-Jorge Gonz\u00e1lez Moore Muchos de vosotros os preguntar\u00e9is \u00bfPor que Mercasat ha decidido abrir una tienda online? Pues bien, aqu\u00ed estamos nosotros para teneros informados de todos los cambios que estamos realizando en la empresa. En primer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":37,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[118],"tags":[12,8,3,10,9,11],"class_list":["post-7","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog","tag-explicaciones","tag-innovacion-tienda-online","tag-mercasat","tag-metas","tag-proyectos","tag-telecomunicaciones","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPorque abrir una tienda online?<\/title>\n<meta name=\"description\" content=\"Motivos por los que decidimos abrir la tienda online\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mercasat.es\/blog\/porque-abrir-una-tienda-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPorque abrir una tienda online?\" \/>\n<meta property=\"og:description\" content=\"Motivos por los que decidimos abrir la tienda online\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mercasat.es\/blog\/porque-abrir-una-tienda-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Mercasat\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-13T10:40:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-26T08:03:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mercasat.es\/blog\/wp-content\/uploads\/2017\/11\/innovaci\u00f3n.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Juan Mu\u00f1oz\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juan Mu\u00f1oz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/porque-abrir-una-tienda-online\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/porque-abrir-una-tienda-online\\\/\"},\"author\":{\"name\":\"Juan Mu\u00f1oz\",\"@id\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/#\\\/schema\\\/person\\\/7b029ee85b3e28d7496f5d05fd20e37a\"},\"headline\":\"\u00bfPorque abrir una tienda online?\",\"datePublished\":\"2017-11-13T10:40:03+00:00\",\"dateModified\":\"2026-08-26T08:03:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/porque-abrir-una-tienda-online\\\/\"},\"wordCount\":336,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/porque-abrir-una-tienda-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/innovaci\u00f3n.jpg\",\"keywords\":[\"explicaciones\",\"innovaci\u00f3n tienda online\",\"mercasat\",\"metas\",\"proyectos\",\"telecomunicaciones\"],\"articleSection\":[\"Actualidad y formaci\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/porque-abrir-una-tienda-online\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/porque-abrir-una-tienda-online\\\/\",\"url\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/porque-abrir-una-tienda-online\\\/\",\"name\":\"\u00bfPorque abrir una tienda online?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/porque-abrir-una-tienda-online\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/porque-abrir-una-tienda-online\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/innovaci\u00f3n.jpg\",\"datePublished\":\"2017-11-13T10:40:03+00:00\",\"dateModified\":\"2026-08-26T08:03:27+00:00\",\"description\":\"Motivos por los que decidimos abrir la tienda online\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/porque-abrir-una-tienda-online\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/porque-abrir-una-tienda-online\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/porque-abrir-una-tienda-online\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/innovaci\u00f3n.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/innovaci\u00f3n.jpg\",\"width\":660,\"height\":365,\"caption\":\"\u00bfPorque abrir una tienda online?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/porque-abrir-una-tienda-online\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfPorque abrir una tienda online?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/\",\"name\":\"Mercasat\",\"description\":\"Blog de Mercasat\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/#organization\",\"name\":\"Mercasat\",\"url\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/mercasat-logo-1508929743.jpg.png\",\"contentUrl\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/mercasat-logo-1508929743.jpg.png\",\"width\":200,\"height\":42,\"caption\":\"Mercasat\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/#\\\/schema\\\/person\\\/7b029ee85b3e28d7496f5d05fd20e37a\",\"name\":\"Juan Mu\u00f1oz\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fa1ec622cf712a59c0ce4568efb5be9d3e89d81fc0ab909b617d0a1c6845d759?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fa1ec622cf712a59c0ce4568efb5be9d3e89d81fc0ab909b617d0a1c6845d759?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fa1ec622cf712a59c0ce4568efb5be9d3e89d81fc0ab909b617d0a1c6845d759?s=96&d=mm&r=g\",\"caption\":\"Juan Mu\u00f1oz\"},\"sameAs\":[\"http:\\\/\\\/mercasat.es\"],\"url\":\"https:\\\/\\\/www.mercasat.es\\\/blog\\\/author\\\/juan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfPorque abrir una tienda online?","description":"Motivos por los que decidimos abrir la tienda online","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mercasat.es\/blog\/porque-abrir-una-tienda-online\/","og_locale":"es_ES","og_type":"article","og_title":"\u00bfPorque abrir una tienda online?","og_description":"Motivos por los que decidimos abrir la tienda online","og_url":"https:\/\/www.mercasat.es\/blog\/porque-abrir-una-tienda-online\/","og_site_name":"Mercasat","article_published_time":"2017-11-13T10:40:03+00:00","article_modified_time":"2026-08-26T08:03:27+00:00","og_image":[{"width":660,"height":365,"url":"https:\/\/www.mercasat.es\/blog\/wp-content\/uploads\/2017\/11\/innovaci\u00f3n.jpg","type":"image\/jpeg"}],"author":"Juan Mu\u00f1oz","twitter_misc":{"Escrito por":"Juan Mu\u00f1oz","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mercasat.es\/blog\/porque-abrir-una-tienda-online\/#article","isPartOf":{"@id":"https:\/\/www.mercasat.es\/blog\/porque-abrir-una-tienda-online\/"},"author":{"name":"Juan Mu\u00f1oz","@id":"https:\/\/www.mercasat.es\/blog\/#\/schema\/person\/7b029ee85b3e28d7496f5d05fd20e37a"},"headline":"\u00bfPorque abrir una tienda online?","datePublished":"2017-11-13T10:40:03+00:00","dateModified":"2026-08-26T08:03:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mercasat.es\/blog\/porque-abrir-una-tienda-online\/"},"wordCount":336,"commentCount":0,"publisher":{"@id":"https:\/\/www.mercasat.es\/blog\/#organization"},"image":{"@id":"https:\/\/www.mercasat.es\/blog\/porque-abrir-una-tienda-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mercasat.es\/blog\/wp-content\/uploads\/2017\/11\/innovaci\u00f3n.jpg","keywords":["explicaciones","innovaci\u00f3n tienda online","mercasat","metas","proyectos","telecomunicaciones"],"articleSection":["Actualidad y formaci\u00f3n"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mercasat.es\/blog\/porque-abrir-una-tienda-online\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mercasat.es\/blog\/porque-abrir-una-tienda-online\/","url":"https:\/\/www.mercasat.es\/blog\/porque-abrir-una-tienda-online\/","name":"\u00bfPorque abrir una tienda online?","isPartOf":{"@id":"https:\/\/www.mercasat.es\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mercasat.es\/blog\/porque-abrir-una-tienda-online\/#primaryimage"},"image":{"@id":"https:\/\/www.mercasat.es\/blog\/porque-abrir-una-tienda-online\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mercasat.es\/blog\/wp-content\/uploads\/2017\/11\/innovaci\u00f3n.jpg","datePublished":"2017-11-13T10:40:03+00:00","dateModified":"2026-08-26T08:03:27+00:00","description":"Motivos por los que decidimos abrir la tienda online","breadcrumb":{"@id":"https:\/\/www.mercasat.es\/blog\/porque-abrir-una-tienda-online\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mercasat.es\/blog\/porque-abrir-una-tienda-online\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mercasat.es\/blog\/porque-abrir-una-tienda-online\/#primaryimage","url":"https:\/\/www.mercasat.es\/blog\/wp-content\/uploads\/2017\/11\/innovaci\u00f3n.jpg","contentUrl":"https:\/\/www.mercasat.es\/blog\/wp-content\/uploads\/2017\/11\/innovaci\u00f3n.jpg","width":660,"height":365,"caption":"\u00bfPorque abrir una tienda online?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mercasat.es\/blog\/porque-abrir-una-tienda-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.mercasat.es\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00bfPorque abrir una tienda online?"}]},{"@type":"WebSite","@id":"https:\/\/www.mercasat.es\/blog\/#website","url":"https:\/\/www.mercasat.es\/blog\/","name":"Mercasat","description":"Blog de Mercasat","publisher":{"@id":"https:\/\/www.mercasat.es\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mercasat.es\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.mercasat.es\/blog\/#organization","name":"Mercasat","url":"https:\/\/www.mercasat.es\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.mercasat.es\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.mercasat.es\/blog\/wp-content\/uploads\/2017\/11\/mercasat-logo-1508929743.jpg.png","contentUrl":"https:\/\/www.mercasat.es\/blog\/wp-content\/uploads\/2017\/11\/mercasat-logo-1508929743.jpg.png","width":200,"height":42,"caption":"Mercasat"},"image":{"@id":"https:\/\/www.mercasat.es\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.mercasat.es\/blog\/#\/schema\/person\/7b029ee85b3e28d7496f5d05fd20e37a","name":"Juan Mu\u00f1oz","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/fa1ec622cf712a59c0ce4568efb5be9d3e89d81fc0ab909b617d0a1c6845d759?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fa1ec622cf712a59c0ce4568efb5be9d3e89d81fc0ab909b617d0a1c6845d759?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fa1ec622cf712a59c0ce4568efb5be9d3e89d81fc0ab909b617d0a1c6845d759?s=96&d=mm&r=g","caption":"Juan Mu\u00f1oz"},"sameAs":["http:\/\/mercasat.es"],"url":"https:\/\/www.mercasat.es\/blog\/author\/juan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mercasat.es\/blog\/wp-json\/wp\/v2\/posts\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mercasat.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mercasat.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mercasat.es\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mercasat.es\/blog\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":4,"href":"https:\/\/www.mercasat.es\/blog\/wp-json\/wp\/v2\/posts\/7\/revisions"}],"predecessor-version":[{"id":427,"href":"https:\/\/www.mercasat.es\/blog\/wp-json\/wp\/v2\/posts\/7\/revisions\/427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mercasat.es\/blog\/wp-json\/wp\/v2\/media\/37"}],"wp:attachment":[{"href":"https:\/\/www.mercasat.es\/blog\/wp-json\/wp\/v2\/media?parent=7"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mercasat.es\/blog\/wp-json\/wp\/v2\/categories?post=7"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mercasat.es\/blog\/wp-json\/wp\/v2\/tags?post=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}